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Starbucks innovative Management starts a New Mode of Music + Coffee

Starbucks innovative Management starts a New Mode of Music + Coffee

Perhaps we did not expect that it was a chain coffee shop that announced the end of the recording industry and the rise of the winner online streaming media. For busy modern people, coffee shops are increasingly becoming the third space between work and life. Taking a nap, talking, dating, or working overtime with a coffee shop may just be in love with the music, and vice versa. By selling C in the store

2015-05-25
Green Day's new business is for the whole world to try their Oakland coffee.

Green Day's new business is for the whole world to try their Oakland coffee.

For Green Day fans, there is another chance to get close to the punk god: a cup of Oakland coffee. According to the Financial Times at the end of December, Green Day lead singer Billie Joe Armstrong and bassist Mike Dirnt have joined hands to open an Oakland coffee company to sell bagged coffee packaged in 100% degradable materials around the world.

2016-01-06
Coffee is really versatile with Moleskine, who sells books, and has opened a coffee shop.

Coffee is really versatile with Moleskine, who sells books, and has opened a coffee shop.

Photo Source: Moleskine We just talked about how popular fashion brands are to open a restaurant or coffee shop under their own signs. Italian notebook brand Moleskine has also taken a big step in this direction. Its first cafe of the same name has recently opened at Geneva Airport in Switzerland. Like most brands that open cafes across the border, Moleskine

2016-01-06
Chinese coffee culture

Chinese coffee culture

Now drinking a 25-yuan medium latte at Starbucks is no longer a very common thing, even if you drink it in the Forbidden City. Coffee industry associations spent a lot of money on various coffee promotion activities in Beijing and Shanghai. It was seven or eight years ago, when a cup of coffee plus a piece of Kenny G jazz, plus a village.

2016-10-12
Certificate of boutique coffee 4C coffee certification

Certificate of boutique coffee 4C coffee certification

C certification is a widely accepted management rule in the world, which involves the sustainable development of coffee cultivation, production, processing and other aspects of the supply chain, including social, environmental and economic principles. Coffee practitioners are required to protect biodiversity, protect all kinds of national endangered animals and plants, correctly use and handle pesticides and other chemicals, and protect the natural environment and people.

2014-10-10
Chinese coffee culture

Chinese coffee culture

Now drinking a 25-yuan medium latte at Starbucks is no longer a very common thing, even if you drink it in the Forbidden City. Coffee industry associations spent a lot of money on various coffee promotion activities in Beijing and Shanghai. It was seven or eight years ago, when a cup of coffee plus a piece of Kenny G jazz, plus a village.

2014-05-22
Boutique coffee bean knowledge 4C coffee certification

Boutique coffee bean knowledge 4C coffee certification

4C certification is a widely accepted management rule in the world, which involves the sustainable development of coffee cultivation, production, processing and other aspects of the supply chain, including social, environmental and economic principles. Coffee practitioners are required to protect biodiversity, protect all kinds of national endangered animals and plants, correctly use and handle pesticides and other chemicals, protect the natural environment and

2014-12-31
Basic knowledge of boutique coffee 4C Coffee Certification

Basic knowledge of boutique coffee 4C Coffee Certification

4C certification is a widely accepted management rule in the world, which involves the sustainable development of coffee cultivation, production, processing and other aspects of the supply chain, including social, environmental and economic principles. Coffee practitioners are required to protect biodiversity, protect all kinds of national endangered animals and plants, correctly use and handle pesticides and other chemicals, protect the natural environment and

2014-11-24
Boutique coffee bean certification body 4C Association coffee certification

Boutique coffee bean certification body 4C Association coffee certification

4C certification is a widely accepted management rule in the world, which involves the sustainable development of coffee cultivation, production, processing and other aspects of the supply chain, including social, environmental and economic principles. Coffee practitioners are required to protect biodiversity, protect all kinds of national endangered animals and plants, correctly use and handle pesticides and other chemicals, protect the natural environment and

2015-04-11
4C Coffee Certification, the certification body of boutique coffee beans

4C Coffee Certification, the certification body of boutique coffee beans

4C certification is a widely accepted management rule in the world, which involves the sustainable development of coffee cultivation, production, processing and other aspects of the supply chain, including social, environmental and economic principles. Coffee practitioners are required to protect biodiversity, protect all kinds of national endangered animals and plants, correctly use and handle pesticides and other chemicals, protect the natural environment and

2015-03-14
Introduction to the certification body of fine coffee beans 4C coffee certification

Introduction to the certification body of fine coffee beans 4C coffee certification

4C certification is currently widely accepted in the world, involving coffee cultivation, production, processing and other aspects of the supply chain sustainable development management rules, including social, environmental and economic principles. Coffee growers are required to protect biodiversity, protect various nationally endangered plants and animals, properly use and handle pesticides and other chemicals, protect the natural environment and

2015-10-16
Alfred Peet, the godfather of the modern boutique coffee movement

Alfred Peet, the godfather of the modern boutique coffee movement

Coffee master Alfred Peet (1920-2007) in the field of boutique coffee, everyone knows him. He led the United States to get rid of the stigma of cowboy coffee (or dishwashing water coffee) and became the first person in a big country of fine coffee. He died on August 29th, when the major media in the United States, such as the New York Times and the Washington Post, published memorial articles.

2015-03-13
Alfred Peet, the godfather of the modern boutique coffee movement

Alfred Peet, the godfather of the modern boutique coffee movement

Coffee master Alfred Peet (1920-2007) in the field of boutique coffee, everyone knows him. He led the United States to get rid of the stigma of cowboy coffee (or dishwashing water coffee) and became the first person in a big country of fine coffee. He died on August 29th, when the major media in the United States, such as the New York Times and the Washington Post, published memorial articles.

2015-10-16
Reveal the other side of Starbucks: only push brands but not sell coffee

Reveal the other side of Starbucks: only push brands but not sell coffee

Starbucks targets consumers in white-collar groups. Note that in the positioning of Starbucks in China, white-collar workers are a state, not an identity. A considerable number of urban white-collar workers are literary youth and heavy consumers of coffee shops, but Starbucks will never place its position on the status of literary and artistic youth, even though they have a good chance of being the same person. Why

2015-09-07
Not only coffee can be made into capsules, Nestl é also sells capsule milk powder in China.

Not only coffee can be made into capsules, Nestl é also sells capsule milk powder in China.

In addition to developing a capsule coffee machine for drinking coffee, food giant Nestl é has also launched a baby capsule milk powder machine that makes it easy for parents to make milk powder. In March this year, the BabyNes intelligent nutrition system produced by Wyeth, a subsidiary of Nestl é, officially launched in China. According to Wyeth, this product includes a specially designed one-button intelligent punch conditioner in addition to milk powder.

2016-10-13
Starbucks has a sudden change in painting style to sell food and launch 38 food products in one breath.

Starbucks has a sudden change in painting style to sell food and launch 38 food products in one breath.

What is the soul of a cafe? Moreover, founder Howard Schultz also believes that coffee aroma is the soul of a cafe. He once shouted angrily to let the sandwich roll out of Starbucks because the strong smell of heated cheese obscured the aroma of coffee. Starbucks even set up a fragrance task force for the smell of cafes to try different roasting.

2016-08-19
Not only selling coffee, the first Costa WeChat Pay flagship store wants to play

Not only selling coffee, the first Costa WeChat Pay flagship store wants to play "social consumption".

Unlike using a fully automatic coffee machine, Costa always insists on making coffee by hand, giving customers the most mellow taste. However, the quality of this kind of slow workers is different from the pace of life in pursuit of speed. How to make customers enjoy the highest quality coffee in the shortest time, Costa has found a breakthrough with the help of mobile payment tools. This is located in Xinguang, Beijing.

2016-05-27
Founder Reveals Seesaw Daily Order 1000 Cups: How do boutique cafes break through by marketization?

Founder Reveals Seesaw Daily Order 1000 Cups: How do boutique cafes break through by marketization?

In the boutique coffee market, Seesaw is an anomaly: it opens its stores to shopping malls, breaking the conventions of boutique stores with nearly 200 square meters; it sells a cup of boutique coffee from an industry price of more than 50 yuan to 25 yuan; it doesn't add meals, and a store can sell 1000 cups of boutique coffee a day far more than the average Starbucks store. Seesaw, in a struggling boutique coffee market,

2015-12-28
The trade pattern of raw coffee beans is changing, with both challenges and opportunities.

The trade pattern of raw coffee beans is changing, with both challenges and opportunities.

Coffee is our beloved, and global coffee consumption has nearly doubled in the past 40 years, with an average of 2.25 billion cups of coffee consumed every day, of which about 400 million cups are consumed in the United States alone. But do you know where coffee comes from, how it is made, and how it becomes a delicacy in our cups? In order to change the mass consumer

2016-05-21
Indonesia Kopi Luwak introduces Fu Yin Manor Sumatra Coffee producing area

Indonesia Kopi Luwak introduces Fu Yin Manor Sumatra Coffee producing area

In the coffee industry, Kopi Luwak is widely regarded as a product with novelty as the selling point. The American Special Coffee Association (Specialty Coffee Association of America,SCAA) says the industry consensus is that it tastes bad. SCAA quoted a coffee expert as saying: obviously, the selling point of Kopi Luwak is its story, not its quality. Adopt SCAA

2016-07-15
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